This project aims to address current design shortcomings of sunshade kit product and introduce a whole new product to the market. The prevailing issues with current sunshade kits includes unclear instructions, extensive lists of compatible vehicles, and challenges in folding upon completion of use. Therefore, I conducted thorough marketing research, generates new design concepts, and design the CustomFit 3PC Sunshade Kit to tackle these issues.
Design Opportunities:
A sunshade set that fits all vehicle, has easy installation, and does not interfere with rolling up/down the window.
Custom fit for most cars
Eliminate internal heat buildup
Removable shield
Easy to fold and store
Perforated tear to fit
Protection from sun
Keep backseat protected and cool all the time
Removable
Does not interfere with rolling the window up and down
